About Brimark Group
Your Product. Our Relationships. Canada's Opportunity.
Brimark Group is an independent Canadian commercial growth partner helping manufacturers enter, develop and grow in the Canadian market.
We work with manufacturers that have great products but need the right commercial relationships, market knowledge and resources to accelerate growth. Brimark brings together 30+ years of sales and industry experience, established relationships across foodservice, distribution, packaging and CPG, and modern AI-enabled sales technology.
What We Do
An extension of your commercial team
Brimark acts as an extension of your commercial team. We identify opportunities, develop relationships, open doors, build sales pipelines and help manufacturers navigate the Canadian marketplace. Our focus is on creating measurable, sustainable commercial growth rather than simply making sales calls.
Our Capabilities
- Canadian market development
- New business development
- Distributor development
- National and regional account development
- Foodservice and packaging sales
- Non-food and CPG sales
- Product introductions and market launches
- Sales strategy and account development
- Lead generation and prospecting
- CRM and pipeline management
sales & distribution
Experience That Opens Doors
Three decades of Canadian commercial expertise
Brimark's founder, Brian Johnson, brings more than three decades of experience in CPG, foodservice, packaging, distribution and B2B commercial development, including senior leadership and national account development. That experience provides Brimark with a deep understanding of how products move through the Canadian marketplace — from manufacturer to distributor to end customer. We understand the importance of the right product, the right channel, the right buyer and the right commercial strategy.
Relationships Matter
Successful commercial growth is built on relationships
Brimark has experience working within Canada's foodservice and distribution ecosystem, including organizations such as GFS, Sysco Canada, Bunzl Canada and Imperial Dade, as well as national and regional foodservice organizations. Our role is to use that experience and network to identify the right commercial opportunities for the manufacturers we partner with.
The organizations listed represent Brimark's industry experience and professional relationships developed over 30+ years. They are not confirmed current clients or principals.
A Modern Commercial Growth Partner
Traditional relationships. Modern technology.
Brimark combines traditional relationship-based commercial development with modern technology. We use CRM systems, AI-powered prospecting, sales automation, research and analytics to identify opportunities faster, stay organized and maintain a disciplined commercial pipeline.
"AI doesn't replace relationships. It gives us more time to build them."
Why Brimark?
The commercial reach of a seasoned organization — without the overhead
Manufacturers choose Brimark because they get the experience and market access of a seasoned commercial growth partner without the cost and complexity of building their own Canadian team.
Experienced
30+ years of industry and commercial development experience across CPG, foodservice, packaging and B2B.
Connected
Relationships across Canadian distribution and foodservice channels built over decades of active market presence.
Agile
A lean organization that can move quickly and respond to commercial opportunities as they emerge.
Technology-Enabled
Modern CRM, AI and commercial tools support every stage of the growth process.
Growth-Focused
Our objective is simple: create opportunities and grow profitable revenue for our principals.
Aligned
Commission-based model means our success is directly tied to yours — no overhead, just results.
Our Approach
Alignment, transparency and results
We believe the best commercial partnerships are built on alignment, transparency and results. We don't try to represent everything. We focus on manufacturers and products where we believe Brimark can create genuine value and build a long-term growth opportunity.
Our Mission
"To connect great manufacturers with the right Canadian opportunities — and turn those opportunities into lasting commercial growth."
Where We Work
Rooted in Nova Scotia. Reaching all of Canada.
Our home base is Nova Scotia — one of Canada's most dynamic and underserved markets. From here, we serve manufacturers across all of Canada's key channels: foodservice, packaging, non-food and CPG. Our national network of distributor and account relationships means your product can reach buyers from St. John's to Victoria.
Ready to grow your brand in Canada?
If you're a manufacturer looking for a Canadian commercial growth partner, we'd like to understand your business, your products and your growth objectives.